Strong Will’ed: free water accelerator programme launches
Digital Solutions Europe Utilities
Monday, 21 November 2022

Strong Will’ed: free water accelerator programme launches

A new accelerator programme has been launched to boost global water innovations that will see 10 start-ups take part in a 16-week free course run by industry experts.

An ecosystem of innovation 

A new accelerator programme has been launched to boost global water innovations that will see 10 start-ups take part in a 16-week free course run by industry experts.

Called the Water Innovation Living Lab, or ‘Will’ for short, the project brings together Isle Utilities, CSMT, Acque Bresciane S.r.l SB and the University of Brescia as its insight partners. 

The programme is completely free and is aimed at early-stage businesses that will contribute to solving the challenges facing the global water sector.

Will is calling for 10 companies internationally to participate in the accelerator programme.
Chosen applicants will take part in a 16-week training course and bespoke coaching programme from industry experts to progress their vision, product, business model, investor pitch and personal network.

What's the criteria?

Companies they will be assessed on three key criteria, before 10 will be selected. 

Applicants must show a commitment to their venture, hold commercial promise within the water sector, and have the biggest impact on the current challenges. 

Experts from Isle Utilities will be assessing each applicant before passing the strongest ventures to a panel of judges. 

To take part in the Will accelerator programme, applicants can apply online pitching their idea along with a reason as to why their innovation is the best. 

While the 10 chosen businesses will gain a lot of knowledge from the experts, Will says its main benefit will be making introductions to the key stakeholders within the water sector.

Accelerating water innovation accelerators

There has been a recent surge in innovation accelerators looking to bring the latest innovations to help solve the water sector’s challenges.

Earlier this year, United Utilities (UU) announced the six finalists of its fourth Innovation Lab, an accelerator programme designed to allow companies to test their new technologies in live environments and lay the foundations for long-term commercial partnerships.

Last year, a six-month competition called the Ultimate Water Challenge was launched to attract entrepreneurs with early-stage water companies.

And more recently, The 100+ Accelerator programme announced its latest cohort of starts-up to help address environmental problems across key corporate partners, including AB InBev, Colgate-Palmolive and Coca-Cola.