Pablo Pereira Doel

Dr Pablo Pereira-Doel is the director of the Undergraduate Hospitality Programmes at Surrey Business School, the lead of the Institute for Sustainability's Water literacy and sustainable water behaviour programme, and the co-director of the Human Insight Lab. 

After several years in the hospitality/tourism industry in Spain, France, The Gambia, and the UK, he is now an applied social scientist who uses sustainability-oriented innovations, consumer nudging, persuasive communication, design thinking, and experimental research methods to create pro-environmental behaviour change. His consumer and industry testing research contributed to developing a smart water-saving technology to nudge users to take shorter showers.

Pablo's problem-solving transdisciplinary research has involved partnerships with several companies in the hospitality industry (e.g. Scandic, Hilton Hotels & Resorts, TUI, Hostelling International, and others) and beyond (e.g. Aguardio ApS, Anglian Water, Northumbrian Water, L'Oréal, and the UN Environment Program).

His research has been funded through internal scholarships, an ESRC SeNSS Industry Engagement Fund, three ESRC Impact Acceleration Funds, a UKRI Global Challenges Research Fund, and an ESRC Postdoctoral Fellowship. Pablo is the first researcher in the UK to be awarded an ESRC postdoctoral fellowship in hospitality/tourism.