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LEXCRU is one of the most recognized and trusted brands globally for the manufacture, distribution, supply and trading of Reverse Osmosis (RO) components such as Domestic RO Booster Pumps, RO Inline Filters, RO Membrane, RO Housing, RO Spun Filter, RO Wound Filter, RO GAC/CTO Filter, RO UV Barrel, RO Tubing, RO Accessories & Industrial RO Plants 50 LPH to 5000 LPH. ISO 9001:2008 certified & approved by CE, ROHS , NFS and FDA. A global force to reckon with in the OEM water purification industry.

Lexcru Water Tech Pvt. Ltd.

The RO Industry has been around in India for the last 20 years and it's
 been growing ever since. The biggest challenge this industry has
 faced is providing quality after-sales services to its customers due to
 the lack of skilled technicians. Many organised players have also tried
 to resolve this, but they needed help to solve it completely. To resolve
 this persistent problem, Lexcru has developed a mobile application,
 Lexcru Rewards, and connected all the technicians on one platform.
 "Lexcru's vision is to make India self-reliant in the water purification
 sector to provide safe and pure drinking water to millions and to
 accomplish our vision, we manufacture the best quality RO products.
 We follow the 'no compromise in quality' policy," said Shreyansh Shah,
 CEO of the company. "There is a big gap in the RO industry. This
 industry is failing to provide proper service. RO purifiers need timely
 service to purify water properly. And the manufacturers can't reach
 every end customer. But the technicians can. So we aimed to connect
 with our technicians and build our mobile application. This is helping
 us to support them and filling the gap in the industry."
 As of today, 50,000+ technicians across India have signed up on the
 Lexcru Rewards App. Lexcru is bringing noteworthy change through
 its mobile application and by conducting 100+ water awareness
 seminars joined by 15,000+ technicians in multiple cities across India.
 We are seeing these Water Experts giving top-notch service to
 consumers.
 Apart from building a vast network of technicians, Lexcru is also the
 largest RO Pump manufacturer in India and the first company to set
 up a membrane sheet manufacturing unit in India.
 Talking about the Indian RO manufacturing area, a decade ago it was
 facing heavy competition from the global market. Most of the RO
 components were imported from China and then assembled in India.
 Lexcru was also struggling to provide quality products at affordable
 rates. After the launch of the "Make in India" initiative of the
 Government of India, Lexcru joined the bandwagon and set up a large
 state-of-the-art RO component manufacturing setup in Ahmedabad.
 Currently, Lexcru is producing all RO components only in India and
 exporting to 30+ countries. It is a proud moment for Indians, as an
 import-dependent business is now dominated by an Indian company.
 It has captured a 25% market share of the Indian RO industry
 (/topic/indian-ro-industry).
 Speaking about water purification, with environmental concerns and
 health-conscious consumers driving the demand for RO systems
 (/topic/ro-systems), the industry is poised for continuous growth. RO
 water purifiers have become an integral part of modern households
 and businesses due to their efficiency in removing contaminants and
 ensuring access to clean, safe drinking water.

Building Water Experts Through 55+ Seminars: How Lexcru is Educating the Indian Water Industry

Till date, Lexcru has conducted more than 55 seminars across India. The company’s team is traveling from city to city across India to run these seminars and connect with the real people of the RO Industry. They traveled to more than 7 states of India including Rajasthan, Punjab, Gujarat, Maharashtra, Odisha, Chhattisgarh and West Bengal. Ahmedabad, Jaipur, Chandigarh, Mumbai, Jamshedpur, Kolkata, etc are amongst the cities that witnessed Lexcru Water Awareness Seminars and excel their knowledge. Almost 8500+ people from the industry have joined these seminars, making this movement a success in the industry.

They call it ‘Lexcru Water Business Awareness Seminar 2022-24’. The seminar’s team delivers knowledge related to water awareness, business awareness and product awareness. The purpose is to educate and empower their dealers and technicians for better professional growth and to deliver pure water to citizens.

As a part of the seminar, the Lexcru team delivers knowledge related to water quality, water treatments, service of water purifiers, requirements for drinking water and types of water - their use and benefits. The goal here is to educate technicians, making them capable of providing better experiences to their customers and making good quality drinking water accessible to people. Lexcru team also conducts water testing by experts in labs and gives suggestions for water quality and the right product choice for each place of the seminar. 

Vinod Sahu from Raipur feels he knows enough about drinking water and RO products. He feels confident about his job. He can now choose the correct membrane and pumps for his customers.

Kirtan Kumar from Jaipur was struggling to answer his customers' questions. After attending seminars he can handle queries and confidently performs his work. It helps him grow his business as he is getting more customers.

The water industry in India is poorly educated, as the key person, connected with consumers, has less knowledge about the technology and latest developments. Lexcru organizes seminars in various cities in India with the central purpose of spreading knowledge about drinking water and upskilling professionals. The company is empowering RO technicians in seminars, and calling them India’s “Water Experts”.

Another beneficent knowledge provided is about career development. They cover business etiquette and the benefits of purchasing products with full invoices. The professionalism of technicians directly affects their business. Keeping this in mind, the company's team taught their attendees about formal appearance and the way of dealing with customers. The Lexcru team distributes free bags and t-shirts in seminars to enhance the professional appearance of technicians.

One of the significant guidance they provide is about the right product choice according to the water of a particular place and the requirements of customers. Water quality affects human health and for consumers right purification of drinking water is crucial. If the technicians are aware of the science and knowledge of water purifiers and RO components they can confidently perform their job. This is the thought behind providing product knowledge. This guidance helps technicians provide better services for water purifiers.

The seminar syllabus also includes the mini-event for product launch, where they launch their latest products, making technicians aware of the future of the RO industry. In the last few seminars, Lexcru has demonstrated their latest innovative product Lexcru RO Ionizer Xi5, and informed them about the latest technology and new-age products.

The company also encourages the audience to purchase made-in-India RO products from any manufacturer. The motive behind this is to support the vision of a self-reliant India as well as an Indian economy and get products at affordable rates.

Change is possible when we work together towards it, and for that, we have to share our vision and provide enough information to others. Every step of connecting to others and connecting them with our vision builds a door to make a difference in many lives through them. Together we can make a huge difference. Lexcru is building a new future India where we will see many Water Experts who can serve us better.

Lexcru Water Tech Achieves Massive Sale Of 150,000 RO Cabinet Within 6 Months Of Product Launch

These products are enough to push the wheels of change of the RO industry ahead. The Titanium Cabinets - LX One are a brand-new series of premium RO cabinets with a Titanium finish, Inbuilt RO + Ionizer - Lexcru Xi5 is India’s first ever RO + Ionizer and Leak proof Quick fittings are one-of-its-kind, durable and leak-free RO fittings. The key purpose of the event is to lead the change by introducing emerging technology.


The event was attended by dealers and retailers of the RO industry from all corners of India. International guests from 20+ countries, including Egypt, Turkey, Morocco, Dubai, Cambodia, Nepal and Vietnam have also witnessed the product launch. The event was also broadcasted live on the facebook page of the company.Since the date of product launch, Lexcru’s new-age RO Cabinet has seen a surge in popularity, with orders continuing to flow in. The company has sold more than 150,000 LX One cabinet as of today. The secret of its success is in its classic look and silky timeless design. 

Lexcru’s RO + Ionizer - Xi5 - was launched first. It is labeled as India’s first super smart automated RO + Ionizer. It has an inbuilt RO purifier with an ionizer, along with a TDS adjuster, an auto cleaning system and IoT-based functions. Currently, ionizer machines in the Indian RO market don’t come with an inbuilt purification system. However, the Lexcru Xi5 Ionizer saves a lot of kitchen space because of its compact size being equivalent to a water purifier and yet serving the purpose of an RO and an ionizer at the same time. A short video demonstrating the internal parts of the machine was also displayed during the event.Another underrated yet remarkably useful product, Quick Fittings, was introduced at the event. The leak-proof quick fittings are engineered to prevent leaks while offering easy and swift installation. These have an auto-lock system that eliminates the need for an extra lock and solves the problem of leakage. These will be provided in three colors. Mr. Suresh Dudhat presented a demo of the Quick fittings lock system. He also explained briefly about the material and technical design.  

Then the most awaited moment arrived when Lexcru introduced a new range of titanium RO cabinets. The titanium cabinets have grabbed the attention of guests with their classic design. Two models of the Glam Edition and four models of the Titanium series have been launched. The titanium finish of these cabinets enhances the stylish look of the product. Lexcru has got a record-breaking deal of 73,000+ bookings until the end of the launch itself. The key intention for designing LX One was to change kitchens’ fashion and provide a product that can enrich the luxurious look of modern modular kitchens.

The CEO of the company, Mr. Shreyansh Shah addressed the audience with due energy and shared insights about the new products. The event was very engaging and insightful. Company’s representatives have delivered due and detailed information about products. Products were explained adequately and accessories provided were informed simply. The founders of the company Mr. Gautam Shah and Mr. Vinod Dudhat had taken the stage and expressed their gratitude for the success. They recognized the quality of their products as the cornerstone of the company. They also shared the success of their most admired product RO Pumps and about their involvement in encouraging their Industry to do business affairs in full billing. Lastly, they shared their leading steps for revolutionizing Indian RO cabinets.Overall, this grand product launch event not only showcased groundbreaking products but also served as a platform for industry leaders, professionals and consumers to witness the dawn of a new era in water purification technology. Eventually customers are welcoming this new-age product, making it a valuable success. With their innovative solutions and unwavering dedication, Lexcru Water Tech is poised to lead the way towards a healthier and more sustainable future.

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