Industrial Water Americas Digital Solutions

Restore, Respond, Reduce - P&G’s 2030 water stewardship plan

Tuesday, 12 July 2022

Multinational P&G has revealed how it intends to be water positive at 18 of its manufacturing sites by 2030. Aquatech Online looks at the new strategy.

Restore. Respond. Reduce. Provide.

Multinational Procter & Gamble (P&G) has unveiled its strategy toward a water positive future.

In its whitepaper, P&G gave an update on its current water stewardship goals and how it plans to reach its 2030 target.

P&G's water stewardship strategy is broken down into four key areas:

  • Restoring water for people and nature in water-stressed areas around the world
  • Responding to water challenges through innovation and partnerships
  • Reducing water is its operations

Providing clean drinking water to children and families in need.

“Creating a ripple effect toward a water-positive future requires widespread solutions – from manufacturing and product innovations that improve consumers’ lives in a sustainable way to restoring water for nature, wildlife, and communities," said Virginie Helias, chief sustainability officer at P&G.

In the past three years, P&G has, under its restore pillar, supported the Colorado River Indian Tribes System Conservation Project, while also announcing support for restoration projects in the Sacramento River Basin, in California, and the Bear River Basin, in Utah and Idaho.

By 2030 the organisation is aiming to restore more water than it consumes at 18 of its manufacturing sites in water-stressed areas around the globe.

“Creating a ripple effect toward a water-positive future requires widespread solutions.”

The whitepaper revealed that in 2021, P&G facilities reduced water use by 25 per cent per unit of production while reusing 3.1 billion litres of recycled water. The company plans to increase its water reuse to five billion litres annually by 2030.

P&G is behind the 50L Home Coalition that aims to help 50 litres “feel like 500” and plans to introduce city pilots in the coming years. 

Taking a look in the mirror

One area that P&G is examining further is water use during operations. By screening all of its sites on four key criteria, the company is addressing its largest water-dependent facilities.

At one of its sites in Mexico, a campaign was launched to increase awareness, repair leaks and install water-saving showers and toilets. Overall, the site reduced its water demand by 1.2 million litres in 2021.

Meanwhile, a site in Utah is reusing cleaning water in another system as feed water, saving more than 150 million litres per year.  

Similarly in Brazil, one plant needed to reduce its reliance on freshwater and installed equipment to treat and reuse manufacturing process water effluent. In 2021, the plant recycled more than 34 million litres of water, the equivalent annual water usage of 860 Brazilian households.

Are corporate water targets too ambitious?

As well as being the deadline for the Sustainable Development Goals (SDGs), 2030 continues to be a key target for multinationals.

Food & beverage giant PepsiCo recently set out to be "Net Water Positive" by 2030, again joining this growing club, where David Grant sustainability director for global water stewardship at PepsiCo said the company is investing significant money in membrane bioreactors (MBR).

Other notable 2030 ambitions include:

Related content


Share your water technology stories with us
Do you have an innovation, research results or an other interesting topic you would like to share with the international water technology industry? The Aquatech website and social media channels are a great platform to showcase your stories!

Please contact our Sr Brand Marketing Manager Annelie Koomen.

Are you an Aquatech exhibitor?
Make sure you add your latest press releases to your Company Profile in the Exhibitor Portal for free exposure.