Singapore water agency, PUB, announced Water Sally to help younger generations think about water conservation. We looked at four other water utility mascots.
Influencing positive behaviour with Water Sally
Perhaps better known for its leading efforts on water reuse and desalination, Singapore water agency PUB is now turning its efforts to encouraging younger generations to think early about saving water.
The water utility has introduced ‘Water Sally’ as part of a wider Water Conservation Campaign to work in tandem with its original blue droplet mascot, Water Wally,
On a mission to champion water sustainability, the ambition behind the campaign is to “influence positive behaviour in the younger generation and help them be more aware of how climate change is affecting our water sustainability," said Cindy Keng, director, 3P Network.
Targeting school-age children, it is hoped the new mascot will spark conversations around water sustainability and the impact of climate change in Singapore.
An animated short film (as can be seen below) called ‘Dear Water Sally’ was used to announce Sally’s arrival, including the National Dal Parade song, Count on me Singapore.