The flagship Aquatech Amsterdam show will be back LIVE in Amsterdam this November. Aquatech Global Events reveals a strategic plan to get back to doing valuable, in-person meetings and business in a way that keeps everyone safe.
Optimistic and realistic
RAI Amsterdam is carefully planning for different scenarios and will be deploying a robust and comprehensive protocol to enable a safe and comfortable return to in-person meetings.
The top priority of Aquatech is to offer the best water opportunities and the first international tradeshow in water in 18 months.
Editha Hoogenberg, Director Aquatech Amsterdam and her team recognize there may still be challenges with international travel from some countries this November.
“While we are optimistic about the return of a live show, we are also realistic about the hurdles we need to overcome and are closely tracking the developments that will impact people’s ability and willingness to return to mass gatherings,” she said.
“Aquatech has always been about bringing the industry together and so many people told us how much they have missed live events, not just for the face-to-face conversations, but also those unexpected encounters.”
A survey conducted by Aquatech confirmed that water professionals are ready to come to Amsterdam and meet each other in person this November.
87% intend to visit the show, this includes 41% saying: certainly, looking forward to it! As for the expected situation this November: 93% expects to be vaccinated, 88% expects travel restrictions to be lifted and 91% thinks there is budget to attend tradeshows.
Blended: live and online
To ensure no-one is left out, organisers have blended live and online combining the best of both worlds. Blending offers the possibility to upscale or downscale live and online as the world navigates the complexities of a global pandemic.
“Education and connecting is great for online, on the other hand doing business, spontaneous encounters and building relationships, both existing and new is only possible in a face to face environment,” says Hoogenberg.
“We believe live and online can interact seamlessly, each catering to different needs, each with its own goals. In other words, it is not our intention to organise an online tradeshow. We are all set to deliver a blended (in-person and digital) Aquatech Amsterdam from 2-5 November. Our goal is a trade show with more than 800 exhibitors and over 20,000 visitors same level as the pre-last show.”